Thursday, December 10, 2015

Teach Your Clients About the Benefits of b3 Brazilian Bond Builder

Colorists, we know you’re busy and don’t always have time go into full detail about  the each product you use on your clients and why.  So we’ve outlined 4 easy talking points about b3 to make it easy for you to share the many benefits of b3 Brazilian Bond Builder with your clients.  Simply tell them…

You will have stronger, healthier hair.
The technology that makes b3 such a game changer helps to reattach and build the bonds of the hair that are responsible for supporting the inner hair structure, therefore, reducing breakage and preventing damage during and after color services.  From bleaches to single process color, b3 let’s your client walk out of the salon with hair that’s in better, healthier condition than when they walked in.

You will be able to extend the life of your color.
When b3 is used in your clients color process, the result is more vibrant, shiny hair color that exceeds the average time in between color by up to 4 additional washes. 

You can protect your hair in between color appointments.
Brazilian Bond Builder is the only bond builder on the market that offers a full at-home color care product line to protect and preserve color, and prevent damage between appointments.  Clients can preserve their color when they cleanse with b3 Color Care Shampoo, protect their hair from damage when they condition with b3 Color Care Conditioner, and prevent future damage when they use the b3 Instant Restore & Protect Reconstructor.  Learn more about this fearsome threesome of products you NEED in your hair arsenal.

You will enjoy products free from…
From the professional product used in the color process, to the at home color care line, all b3 products are free from silicones, parabens, and glutens.

For every client and every color service, b3 Brazilian Bond Builder will allow you to break boundaries, not bonds, giving your clients the hair of their dreams.

Thursday, November 5, 2015

From the Experts: Using b3 Brazilian Bond Builder is easy-peasy.

Color expert Holly Markert breaks it down to an even simpler explanation for us.

“I knew b3 was positively impacting my color business when my returning clients began asking for it with their next color service. As a colorist, I love that it’s super easy to use; the one step system doesn't delay processing time whether I'm producing a subtle multi-dimensional result or something more extreme with intense vivid shades.  My mantra is always to "do no harm" when I color hair so I appreciate the technology in b3 that reinforces the inner structure of the hair when I have a client who requires a slightly more aggressive approach. Thank you so much for this awesome tool for my color arsenal!” – Holly Markert, Los Angeles, CA

As a general rule of thumb, all color formulas should be mixed in equal parts using 60mL (2 ounces) color to 60 mL (2 ounces) developer for a total of 120 mL (4 ounces).  However, you asked for more detailed information, and we listened. 

When your color line requires a different color-to-developer mixing ratio:
If your color line requires a different color to developer mixing ratio, such as 1:2, mix your color according to your manufacturers instructions and add b3 according to the following, existing measurements.

For Demi/Perm Color Services:
Usage of b3 in Demi/Permanent color services should be done using a measurement of 3.5 ml (1/8 ounce) for every 60 mL (2 ounces) of color to 60 mL (2 ounces) of developer/activator ratio to ensure proper deposit of pigment. This concept also applies to root retouches, all over base colors, toners, and color glazes.

Semi’s that do NOT require developer:
When using Semi-permanent colors that do not require developer, mix 60 ml (2 ounces) of color to 3.5 ml (1/8 ounce) of b3. This includes vivids, cellophanes, etc., and also applies to root retouches, all over base colors, toners, and color glazes.

High Lift Colors/Lighteners/Bleach on Scalp:
When using high lift colors and lighteners (bleach) on the scalp you want to use 7 ml (1/4 ounce) of b3 mixed into your formulation in order to minimize sensitivity, irritation on burning caused by the strength of the chemicals or due to client sensitivity.  This also helps produce a better quality lightening result with a more even lift from root to tip.

Highlift/Bleach in Foils:
When using high lifts or bleaches in foils (as a heat conductor) or under a heat source, for services such as ombré, sombre, or highlights, you’ll want to use 7 ml (1/4 ounce) of b3 mixed into your formulation for added protection to 30 ml (1 ounce scoop of bleach powder) to 60 ml (2 ounces) of developer.

High lift/Bleach Open Air Process:
When using bleaches (or high lifts) that process in the open air without a heat conductor/heat source, for services such as Balayage, use 3.5 ml (1/8 ounce) of b3 to 30 ml (1 ounce scoop of bleach powder) to 60 ml (2 ounces) of developer.  Or, mix your high lift formula according to you manufacturers instructions, then add 3.5 ml (1/8 ounce) to your formula and mix well.

Clear Glosses/Glazes:
If you are looking to give your clients the benefits of b3 from their mid-shaft to ends of their hair, without depositing additional pigments, you can add 3.5 ml (1/8 ounce) of b3 to a semi or demi permanent clear formula and apply as usual.  This will give them the benefits of repairing the bonds of their hair while also giving it an intense shiny, healthy result without color.

Wednesday, May 13, 2015

Dare to be Different

Dare to be different with hair color that breaks creative boundaries not bonds. The breakthrough technology in b3 Brazilian Bond Builder allows you to unleash creative freedom you never thought possible while keeping hair looking and feeling strong from the inside out.  From fashion colors to ombres to high lift blonde to single process, you can now achieve the color you want without the damage and no added processing time.  

Keeping the integrity of the hair in tact during the coloring process is important to the overall long-term health of the hair. By adding b3 Brazilian Bond Builder into ALL color formulations, you're reattaching and building the bonds that make up the cellular membrane complex, helping to prevent the loss of cuticle and cortex cells responsible for supporting the inner structure of the hair.  The result is stronger, shinier hair with prolonged color retention and vibrancy between appointments.  And hair that looks amazing!

Ready for hair color that looks and feels stronger than when you walked into the salon? Use our salon locator to find a salon that uses b3 in their color formulations.  

Stylists/Colorists: Do you protect your clients' color using b3 Brazilian Bond Builder and want to be added to our salon locator? Email us at or call 1-844-344-4333 to speak with a customer service rep.

Friday, April 24, 2015

The Hottest New Celebrity Hair Treatment - The Secret is Out!

Imagine having more creative freedom in all your color services without the damage. This one-step professional tool helps to re-attach and build bonds without the damage and no added processing time.  In fact, celebrity colorist, Lorri Goddard transformed Kim Kardashian West back to her natural black color after having having taken her to a dramatic platinum blonde only weeks earlier.  

As reported by People, InStyle, Hollywood Life, PopSugar and others, "Goddard used b3 Brazilian Bond Builder in Kim's color formulation to keep her hair strong and healthy after undergoing so many color changes in such a short time."  

In addition to Kim, Lorri used b3 in Elizabeth Olsen's (the star of the about-to-be-released Avengers: Age of Ultron movie) beautiful blonde locks to keep her hair strong and looking fabulous for all of the red carpet premier's.  

Stylists, take on your toughest color challenges with b3 and give your clients the beautiful hues they want while maintaining the integrity of their hair. Learn why you should never color without it by visiting:

Wednesday, March 18, 2015

Wait...what does b3 Brazilian Bond Builder do, exactly?

I've been hearing about this B3 Brazilian Bond Builder stuff and I'm still not quite understanding how it works.  Can you explain?

Sure it’s simple.  B3 Brazilian Bond Builder helps to reinforce the bonds of the cellular membrane complex, therefore preventing the loss of cuticle and cortex cells responsible for supporting the inner structure of the hair.  

Okay, okay.  But I’m still confused.

Essentially, each layer of cuticle is held together with CMCs (cellular membrane complex) of which there are 3.  Think of it like double-sided sticky tape.  When you’re coloring or bleaching hair, in order to color the hair, you need to rip open (aka damage) the cuticle to deposit the color.  Then you close it back up and send your client home…with damaged hair.  Over time, those CMCs lose their strength and eventually break due to stress.  Never before has a hair manufacturer or scientist discovered how to repair and rebuild those bonds…until now with b3 Brazilian Bond Builder. 

Okay, now I’m following.  Tell me more.

It’s conveniently delivered into the hair shaft via a co-polymer and high-purity delivery system along with your color/bleach during the coloring process.  Because it’s formulated for use in all color services (bleach, hi lights, single process, vivids, ombre, etc.), we’ve created an easy-to-use, one-step system that mixes right into your color formulations; you apply and process the hair as you normally would.*  

Oooh, that’s exciting!

Yes! And the biggest benefit to the stylist and the client using b3 Brazilian Bond Builder is that there is NO ADDED PROCESSING TIME.  Simply mix in* and go about your normal routine without having to worry about rescheduling clients.

One step.  
No added processing time.  
Creative freedom for all color services.  
Oh, and did we mention that your client walks out your door with healthier hair than when they walked in?  

Win, Win.

Contact our customer service specialists at 1-844-366-4333 or email for more information.  We’re confident you’ll be excited to #breakboundariesnotbonds.

*Please note that you mix according to the b3 Brazilian Bond Builder manufacturer’s instructions.  Detailed instructions can be found here.

Wednesday, March 4, 2015

3 Ways Brazilian Bond Builder Will Build Your Business

You’ve heard it before: raise your prices to make more money.  But as a stylist and salon owner, it’s not an easy thing to do.  But imagine if you could raise your prices and your clients are thankful for it? Wait, what?  Why in the world would they be happier to pay more to get their hair done?  Because you’ll be giving them hair that’s in better condition when they leave your salon than when they came in, and the hair of their dreams.  That’s why.  And they’ll be expecting it every single time they come to you from that moment on.

Enter a product that does all that, and doesn’t require that you “have to” raise prices, but that you “get to”…because your clients expect it and expect perfect hair every time. B3 Brazilian Bond Builder is a one-step professional tool that can be mixed into any color formulation to help re-attach and build bonds, giving you the creative freedom to push boundaries that you always imagined.  

Here are 3 ways Brazilian Bond Builder will build your business:

  1. For use in All Color Services.  It’s not just for bleach and blondes; it’s for all color services.  For that beautiful deep single color process.  For that beautiful balayage.  For that outrageous ombre.  And for that vivacious vivid.  It’s the perfect coloring tool you’ve been waiting for
  2. No Added Processing Time and One-Step.  Let’s just be honest here – time IS money.  No matter what your profession is.  And the last thing you want to do is add a product into your color that’s going to add more time and extra steps.  No need to re-schedule your next client or push them back because it took longer than you expected.  Simply mix according to manufacturer’s guidelines and process as you normally would.  Maximize every single day.
  3. Unmatched Results! You’re an artist and you are your client’s hero because you transform their hair from drab to fab.  It’s no secret that the selfie was born post-hair appointment.  So why not insure that when you’re giving your clients the hair color and style of their dreams, you’re also giving them the healthiest hair and leaving it in better condition than when the walked in your door?  They will thank you for it every time.

Don’t just take our word for it, see what others are saying on our Facebook and Instagram.  The results speak for themselves.  Unleash that creativity you’ve been holding back and fearful of and start to #breakboundariesnotbonds with every client every day.  You (and your pocketbook) will be thankful you did!

Friday, February 6, 2015

b3 Brazilian Bond Builder Stylist Testimonial

Just heard by Valerie S. of Montrose, CA:

"Olaplex who? I recently used the Brazilian Bond Builder on a client with previously bleached hair. I'm talking bleached out to the max! Hair you don't even want to be overlapping, let alone doing a all over bleach application. The kind of client who wants to be "platinum" but has hair color and super dry blonde already. I warned my client that I wasn't sure what the condition of her hair would be in when I was done, but she was willing to take her chances and I am such a strong believer in The Brazilian Blowout Brand, we went for it. I was literally Blown Away with the results. ZERO breakage! As a matter of fact her hair was in better condition then it was before I started the process. ❤️ Brazilian Blowout, you have done it again! Hands down the best company I have ever used. Thank you for helping me achieve amazing results time and time again!

And I just used it on my own hair's amazing.  I'm OBSESSED!" 

Have you tried b3 Brazilian Bond Builder yet?  
All color services
No added processing time

See more stylist testimonials at:
Instagram @brazilianbondbuilder
Tweet us @brazbondbuilder 

#breakboundariesnotbonds and have #creativefreedomwithallcolorservices